Last week we talked about making sure that your messaging matches what your customers want. This week, we are going to dive into the summer months more. The key here is education. For your practice, make sure to be extra aggressive on the importance of skin care in the summer months. It may be a good idea to have your patients sign and read a consent form, acknowledging that their skin is extra sensitive from about May to October. So if they have laser hair removal done, they need to keep that area extra protected to avoid a sunburn on top of the treated area. It doesn’t mean you have to stop performing these treatments, but just make sure your patients are well informed. In addition, here are some of our summer tips for your clients and your practice:
- Apply sunscreen religiously: Sun damage causes wrinkles, age spots, freckles, thinning skin, and more. Don’t forget to reapply if you plan on being out in the sun all day.
- Moisturize, moisturize, moisturize: summer sun mixed with air conditioning, humidity, and heat, wreak havoc on your skin. Make sure to moisturize before sun, and after sun exposure use a heavier moisturizing cream.
- Lip balm: The sun can really dry out delicate lip tissue so keep a lip balm on with a bit of SPF in it to protect your lips.
- Exfoliate: Get rid of excess dry skin so that your moisturizers work even better and leave your skin looking even better.
- Retinols and Retinoids: Be careful about using these in the summer. They make your skin extra sensitive to the sun.
- Drink lots of water: Stay hydrated and your skin will thank you.
We’ve discussed changing your marketing and messaging to match up with the seasons and latest trends, we’ve given tips on ways to do this, and an example of our favorite Summer Skin tips. Now it’s time to get out there and execute. Summer is upon us and you and your practice need to make the best of it.