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Planning Ahead for the Holidays

Now that the holidays are behind us, it’s time to set our sights on the next year and how you can best position yourself to succeed during the next holiday season. Some of you may still even be feeling the effects of the holiday drop-off. The earlier you start your planning for the holidays, the more successful you will be through those slow months. Think about the following ideas for next year:

First, read our tips on how to boost sales during the holidays.

Calendar with dates of month Now, it’s time to start planning ahead. People are going to want to look great for the holidays with all the social gatherings and holiday parties. These potential clients are going to want to receive their treatments early enough so they have time to heal. Therefore, they’ll probably want to come in October and November when the holidays haven’t fully consumed them, and it gives them a chance to heal. This is a great marketing tool as well: look great just in time for the holiday season! These months leading up to the holidays could, in fact, be some of your busiest months if you market it right. It can make up for the slower times during the holidays.

For patients that come in the earlier months, you can offer them discounts and packages, and encourage them to come back in December or January. If you put an expiration date on a coupon, for example, they will have to come back before January to redeem the coupon. This will ensure you are getting patients in the door during those slow times. It’s also a great time to upsell products or gift cards as potential and easy gifts that could alleviate their Christmas shopping.

If you plan ahead and implement some other tools during the holidays and before, you are sure to have a successful holiday season that continues on into the next year.

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I was fortunate to have the opportunity to attend both a Botulinum Toxin Type A training course and an actual “day in the office” with Jill Jones, RN,CPSN at the Atlanta Training Center. This was an invaluable learning experience and helped me to become a more confident Botulinum Toxin Type A injector and ultimately, grow my cosmetic practice. AAI instructors keep abreast of all the latest techniques and cover both the basics and advanced information on Botulinum Toxin Type A in their course, which would benefit both new and experienced injectors. I would highly recommend attending aesthetic instructional course as well as shadowing at the Atlanta Training Center.they are truly cosmetic artists!

AMANDA BRYANT, PA-C

I LOVED the course and will highly recommend this to others. I felt like the content in the fundamental course was appropriate. I look forward to taking the next level courses in the future (Masters and Advanced).  My instructor did an amazing job in every aspect!  I left feeling prepared to start my journey in injections.  I also plan to start scheduling more injections on patients (BONTA and Filler) now that I feel better prepared.

Timothy Smallwood, APRN

I have taken three courses and have been thoroughly pleased with all of them.  The basic and advanced Botulinum Toxin Type A/ Filler course I attended with Jill not only gave me all of the basics I needed to build a successful injectable practice, but gave me the confidence that I would have a support system in the rare event that I had an additional question after the training course.  The sclerotherapy course with Terri Harper was also very beneficial.  In the two years I have been practicing sclero in my practice I have had to contact Terri two times with a question and she has answered within a matter of minutes and offered additional help in the case of further issues.  I could not be happier with the training and follow up support  I receive with AAI and the talented staff I have met along the way.  I would highly recommend these classes and this fantastic group of professionals to anyone.

CHRISSY THOMAS, RN