The Hiring Process for Your Aesthetic Practice
Finding and hiring the right employees is one of the most challenging aspects of owning your own practice. From front desk staff, to nurses and fellow injectors. It takes a village to run a successful practice and finding the right people can be a challenge.
- When hiring for your practice, you need to be very careful and mindful. You will want to be very clear about what you are looking for in an employee and that they match the personality and energy of your office. That’s why you want to spend plenty of time creating the job description and ensuring it clearly outlines what you are looking for. From front desk staff to other physicians and nurses, they are all a reflection of your practice so you want someone who can fit into the atmosphere of your practice.
- You’ll need to determine where you are going to post the job description, whether that is on online job boards, local press, classifieds, social media, etc. There are many ways of getting your openings out there, you just have to choose the one that is right for you and your business.
- Read resumes extensively, ask for references, and conduct thorough interviews to ensure they are a right fit. You can do phone interviews to narrow the selection further before conducting in-person interviews. For people who are going to be interacting with patients on a daily basis, you want someone with good communication and personal skills. For physicians and fellow injectors, you want plenty of experience. You’ll want to ask them why they left their last position, what their weaknesses are etc. Look into if they took large chunks of time off or if they tend to jump around to different offices, take note. Don’t be afraid to ask those tough questions.
- Once you choose the right candidate for the job, you’ll want to have an orientation, or some kind of welcome meeting to go over contracts, policies, guidelines, etc. Especially with new employees, it will take time to train them on the different systems, and what the preferences of each physician are and their specific styles. You’ll need to set your dress code up front and let employees and physicians know the proper way to reflect your office’s brand.
- Another aspect to keep in mind when hiring employees is the work environment. You want to create an environment that others like and want to work in. This can include their pay, benefit packages, and bonus structure. You’ll also want to ensure that your employees are constantly seeking new training opportunities and continuing their education to constantly improve their skill set.
- Once you have hired employees, you will want to consider doing employee reviews and performance reviews on a regular basis. Have open lines of communications with your employees to help minimize employee turnover.
Sometimes, hiring an employment or recruiting agency can help you through this process and make it a little bit easier on you. They can match you with the people they think will make a good fit for a fee. But they can save you a lot of time and hassle.
Hiring employees for your practice can be a daunting and overwhelming task but once you get the right people for the job, they can make your life significantly easier and your practice more efficient. In our next post, we will discuss the types of positions you will want to consider hiring for that could drastically improve your office.